This documentary goes behind the scenes at Joel Fulton’s local business in Battle Creek, Michigan. His customers are ordinary people — a single mother with two children, a happily married couple, an older woman and her daughter. They all want to do what’s right for themselves and their loved ones. What drives them is the fear of becoming victims — anywhere, anytime. That’s why they come to Freedom Firearms, which sells everything from revolvers and holsters to semi-automatic rifles. Customers come to get advice, handle the weapons, and practice at the on-site shooting range. Over the years, the store has trained thousands of people — some even bring their small children. Each has their own rationale for wanting to own a gun. Some of their reasons are thoughtful, some are shocking. All are thought-provoking.
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